Using Mobile tools and apps to grow your business

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Companies use internet applications, social media tools and websites to promote their message to a wide audience, but have you considered how powerful mobile could be to grow your business?

Most of the mobile operators have now developed their own app stores and are encouraging developers to create apps, software and content for their individual platforms which are targeted directly at end consumers and businesses. Therefore your brand could be put in front of targeted customers who are interested in buying from you.

This event will look at what apps are applicable in the mobile world, who wants to buy them and how do you ensure you develop the right type of apps for the right mobile platform. We will look at key mobile tools such as mobile marketing, mobile tracking, gaming, coupons and mobile CRM. If you are considering a mobile strategy for your business or are thinking about developing a mobile app, then this event will give you the information you will need to do this!

Agenda

• 10:00 - Registration (tea/coffee)
• 10:30 - Welcome from Scottish Enterprise
• 10:40 - Alisdair Gunn (Interactive Scotland) – Where can mobile apps add value to your business?
• 11:00 - Case Study 1 - Justfone - (Title to be confirmed)
• 11:15 - Case Study 2 – Mobile Websites (TBC)
• 11:30 - Open Panel Discussion - Discussion will be around how important mobile has become as a tool for businesses, where are the opportunities and how can it increase revenue
• 11:50 - Closing remarks from Scottish Enterprise
• 12:00 - Lunch - and 1-1s with ICT/Innovation Specialists.

Register for this event

Eligibility Details

Open to all companies in Scotland considering developing mobile applications for their customers

Venue

Cairndale Hotel & Leisure Club
English Street
Dumfries
DG1 2DF

Disabled access

Full disabled access available at the venue

Contact Details

• Interactive Scotland
• Telephone: 0845 604 6842